With September only days away, it dawned on me that I was coming up on 30 years in the contemporary art business -- hardly the blink of an eye. I thought this might be an opportune time to reflect on some of the changes I have witnessed in the industry, since getting my start in 1978, at the age of 23.
One of the great joys of being a young dealer from San Francisco was my initial trip to New York to do business. While the blue-chip action was predominantly uptown, the heart and soul of the art world was SoHo and its five-block concentration of contemporary galleries. The beauty of the scene was that if you were willing to be friendly and respectful, you could probably meet every single serious dealer within a week’s time.
The unofficial mayor of SoHo was Ivan Karp, still going strong today at 82. He treated everyone with courtesy and respect, whether he thought you could do something for him or not -- that and the fact that he had the only public restroom in SoHo. Another approachable dealer was Louis Meisel, Photorealism’s greatest advocate. He not only enjoyed showing you around his space, but would often invite you upstairs to his loft to view his personal collection of Mel Ramos paintings. Still another art dealer, the former owner of Artforum, Charles Cowles, delighted in turning you on to his stash of eccentric ceramics by the "Mad Potter of Biloxi" -- also known as George Ohr. That’s not saying every dealer was altogether welcoming. It depended on whether you were "properly introduced" or whom you talked to. I distinctly recall visiting Maxwell Davidson. When I expressed an interest in one of his artists and asked for photos, he nodded but warned, "Let’s start a relationship. . . not end one." Then there was Mary Boone. I can still envision her sitting behind an ebony desk polished to a mirror gloss, with only three objects carefully spaced on its surface -- a Rolodex, a phone and an effervescing glass of champagne. Talk about style. Eventually, I met Arne Glimcher, who in the pre-Gagosian days was the biggest dealer around. One of my Californian colleagues snickered, "Did you kiss his ass?" To which I responded, "Both cheeks!" The point is the dealers were as distinctive as the artists they represented. You knew what they stood for. If you wanted to look at 1960s Pop icons, you went to Leo Castelli. If you were curious about famous architects’ drawings, you climbed the stairs to Max Protetch. If you wanted to see what Minimalism was all about, Paula Cooper was your destination. What’s more, anyone who paid attention could rattle off the names of virtually every painter on each gallery’s roster. The art world, prior to 1990, was that small.
THE ART CRITIC by Peter Plagens Aug. 22, 2008 In Chapter 1 of this novel, to be published in Artnet Magazine: an exhibition season in the life of Arthur, the art-world-weary critic for a weekly news magazine.
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